10 years of professional experience
- Updated on 11 November 2026
Optimove Clinic · Marylebone & West Kensington · Shoulder Pain Treatment
Shoulder Physiotherapy in London
Our approach aims to identify and treat the underlying cause, providing prompt relief and a comprehensive treatment plan for long-term results.
No GP referral needed for most insurance plans. Call us and we’ll confirm your cover before you book.
Holistic Approach
We firmly believe in overall physical fitness as such we take a holistic approach to treating you.
Hands-on Treatment
We are experienced in a range of manual techniques to immediate pain relief from your symptoms.
Hands-on Treatment
Advanced Recovery
Understanding Shoulder Pain
What is shoulder pain? Shoulder pain refers to any discomfort or soreness in the shoulder joint or surrounding muscles and tissues. It can result from various factors and often limits mobility and function.
Shoulder problems we treat
Frozen shoulder. The shoulder becomes stiff and painful, often with no clear cause, and can take months to ease on its own. Physio keeps the joint moving and helps you get your range back sooner.
Rotator cuff injuries and tendinopathy. The four small muscles that steady your shoulder can be strained, torn or overloaded. Targeted strengthening is usually the main treatment.
Shoulder impingement. Pain when lifting your arm out to the side or overhead. We work on how your shoulder blade and joint move together to free up space.
Pain that travels down the arm. Shoulder problems can refer pain or tingling further down the limb. If you also feel symptoms in your forearm or fingers, our hand pain physiotherapy can treat the lower arm alongside the shoulder.
Calcific tendinitis. Calcium deposits in a tendon can cause sharp, lingering pain. Alongside exercise, shockwave therapy often helps.
Dislocation and instability. If your shoulder feels loose or has popped out, we rebuild strength and control so it stays put.
Arthritis. Exercise and hands-on treatment can ease pain and keep you moving, even when the joint has wear and tear.
After surgery. Step-by-step rehab after rotator cuff repair, stabilisation or joint replacement, in line with your surgeon’s plan.
Client reviews
What Our Clients Say
What happens at your first appointment
Assess. We ask how the pain started and what makes it better or worse. Then we test your shoulder’s movement, strength and stability, and check your neck and upper back too.
Address. We will create a treatment plan based on your assessment. Treatment starts the same day: hands-on work to ease pain and stiffness, plus 2–3 exercises to do at home.
Re-assess. At every session we re-test your shoulder and adjust the plan, so you can see your progress.
How long does shoulder physio take?
Advanced Musculoskeletal Recovery
Other conditions we treat
Our physiotherapists treat the full range of musculoskeletal problems.
- Sciatica
- Lower Back Pain
- Neck Pain
- Shoulder Pain
- Knee Pain
- Elbow, wrist and hand pain
- Hip and groin pain
- Plantar fasciitis
- Migraines and Headaches
- Fibromyalgia
- Sports injuries and post-operative rehabilitation
Prevention
Self Care for shoulder pain
Correct movement techniques: Proper exercise and lifting habits reduce the risk of overuse injuries.
Postural care: Maintaining good posture during work and daily activities protects the shoulder joint.
Strengthening exercises: Focused shoulder muscle exercises enhance stability and lower injury risk.
How we treat shoulder pain
At Optimove Clinic, we take a different approach compared to other clinics. While they tend to “chase the pain” by focusing solely on treating the actively painful area, we take a holistic approach to pain management. We understand that pain in one area may be linked to dysfunction in another part of the body. By addressing the root cause of the pain, rather than just the symptoms, we can provide more effective and long-lasting relief.
- Hands-on treatment for muscles, joints and connective tissue
- Strengthening and mobility exercises, progressed week by week
- Shockwave therapy for stubborn tendon problems
- Advice on posture, desk set-up, sleep positions and getting back to sport
Our method incorporates different techniques such as Manual Therapy, Corrective/Therapeutic Exercise, and Pilates, to alleviate pain and enhance athletic performance. We strive to assist individuals in reducing or eliminating discomfort while also supporting athletes in optimizing their abilities.
For the Muscle System
- Soft tissue mobilisation and manipulation.
- Trigger point therapy.
- Vibration therapy.
For Joints
- Arthrokinematic optimisation (movement of joint surfaces)
- Osteokinematics optimisation (gross movements of bones at joints).
For Connective Tissue
- Fascia and connective tissue treatment/ optimisation.
For Nervous System
- Neural Drive optimisation.
- Muscle firing rate and synchronisation encasement.
- Inter and intramuscular coordination optimisation.
Meet Your Clinicians
HCPC Registered Physiotherapist
Audrey Lam
Responsible for managing a caseload of 30+ patients per week and delivering group rehabilitation classes
Actively involved in supervising physiotherapy students and contributing to multidisciplinary team care
Utilises therapeutic exercise, movement-based rehabilitation, patient education, and functional training to achieve optimal outcomes
Brings additional expertise in movement analysis, injury prevention, and patient engagement through a professional dance background
Doctor of Physical Therapy
Danyal Riaz
12+ years of clinical experience in Physiotherapy
Background in specialist MSK physiotherapy, including roles as Senior MSK Physiotherapist at Fleximove Physiotherapy and MSK Physiotherapist at Myokinetics, Chester.
Responsible for clinical supervision, training, and operational oversight of 6 clinics in the South-East region
Experienced in treating:
Musculoskeletal conditions
Orthopaedic injuries
Sports injuries rehabilitation
Neurological conditions
Post-operative rehabilitation
Utilises manual therapy, therapeutic exercise, electrotherapy, and patient education to achieve optimal outcomes.
Physiotherapist
Dhruvil Shah
HCPC-registered Physiotherapist with a strong background in musculoskeletal rehabilitation, sports injuries, and exercise-based rehabilitation
Postgraduate training in Sports & Exercise Medicine, combining evidence-based physiotherapy with performance-focused rehabilitation
Experienced in treating:
Spinal pain
Sports injuries
Tendon disorders
Muscle injuries
Joint pain
Post-operative rehabilitation
Combines hands-on therapy with tailored exercise programmes to restore movement, improve function, and help patients return confidently to work, sport, and everyday activities
Transparent pricing
NEW CLIENT OFFER
* New patients only • First promotional treatment purchase only • Packages paid in full in advance • Standard 48-hour cancellation policy applies.
** Direct Debit: 4 sessions per month • Minimum 3-month commitment • Paid monthly in advance. From £55 per session based on the 30-minute plan.
No membership required. All prices inclusive. Courses are non-expiring.
Find us in London
Physiotherapy near Oxford Circus
Marylebone
33 Cavendish Square, London W1G 0PW
Mon–Sat: 8:30 AM – 7:30 PM · Sunday: Closed
Short walk from Oxford Circus (Central, Bakerloo, Victoria lines) and Bond Street (Central, Jubilee lines).
West Kensington
VisitHealth, 1 Blythe Rd, London W14 0HG
Mon–Fri: 10:00 AM – 7:00 PM · Saturday & Sunday: Closed
A short walk from West Kensington station (District line) and Barons Court station (District, Piccadilly lines)
Phone: 0203 538 8057
Sessions: By appointment — all sessions 1-on-1
Shoulder physio FAQs
The most common causes include rotator cuff injuries, repetitive overuse, and arthritis in the shoulder joint.
Recovery time depends on the severity and cause of pain. Some patients see improvement in a few weeks, while others may need several months.
Scans like X-rays or MRIs may be suggested depending on your symptoms, though many cases can be managed effectively without them.
Physio can't make a frozen shoulder disappear overnight, but it eases pain, keeps the joint moving and usually speeds up recovery.
In most cases, gentle movement is better than complete rest. Avoid anything that sharply increases the pain, and let us show you which movements are safe.
Usually not. Most shoulder problems can be diagnosed with a thorough assessment. If we think you need an X-ray or MRI, we'll tell you and explain why.
Yes. We're recognised by 12 insurers, including Bupa, AXA, Aviva and Vitality. Check with your insurer first, as some need a pre-authorisation code.
No. You can book with us directly.
When to get urgent
help instead
Contact
Get your shoulder moving again
Book a £90 consultation at our Cavendish Square clinic (2–3 minutes from Oxford Circus) or West Kensigton Clinic. We’ll call back within 2 hours to confirm a slot — including evenings and Saturdays.
- 33 Cavendish Square W1G 0PW, London
- 1 Blythe Rd, West Kensington
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